Sunday, January 31, 2010

The NGO has developed over 50 organic products

The National Centre for Organic Farming, under the Union Ministry of Agriculture, has selected an Angamaly-based non-governmental organisation (NGO), Sevashram, as a service provider under the National Project on Organic Farming.
Each service provider is expected to bring at least 1,500 farmers and 1,000 hectares of land under the certification mechanism.
Small and marginal farmers who associate closely with Sevashram are now being assisted under the Internal Control System (ICS) to obtain organic certification from INDOCERT, an internationally accredited certifying agency.
At present, groups of farmers willing to introduce organic farming practices are being organised in clusters in five places.
Sevashram has promoted a public limited company, Swasraya Organic Products Ltd., incorporated under the Companies Act, 1956. The share capital of the company is Rs. 25 million. All assets acquired by Sevashram over the years are converted as the share capital.
Sevashram has developed over 50 organic products. Kerasyam is its coconut-oil brand said to be free of carbon and sulphur. It is certified by the Quality Testing Laboratory of the Coconut Development Board of the Ministry. Extraction, filtering and packing without the use of preservatives ensures purity, says Sevashram president K. Mampally.
Sevashram has set up a Swasraya food park and developed a network of shops as outlets. The park at Angamaly has a food stall, organic food store and fresh-food parlour. This apart, Sevashram has developed a network of shops for the sale of its organic products.
At present, 200 shops are included in this marketing chain.
Sevashram is also developing a marketing network known as Jaiwa Sahodaryam. The objective of the scheme is to ensure availability of quality goods for everyday use at reasonable prices.
Sevashram is developing a network of five Swasraya gramams, with the one at North Thuravoor panchayat designed to operate as the hub. The others are at Vechoor in Kottayam, Maruthorvattom in Alappuzha, Cherai in Ernakulam and Cheruvaloor in Thrissur districts.

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